BTFL created “HAPPY ROODAY!”, a celebration of life’s most vital process: regeneration. Beginning with sketching out our ideas through illustrations, we then built a team of around 40 experts within the festival space including production, cultural programming, a community mascot, a brand ambassador and yoga/meditation teachers. The interior of the immersive installation was a stark contrast to the surrounding landscape - swaths of glittering mylar adorn almost every surface, oversized and distorted party decor creates an otherworldly spectacle, and the theme of repetition, rebirth, and reflection was cohesive throughout. From the expansive mylar chandeliers to the 10 foot birthday cake, the space invited guests to forget what they knew of their future and past, and join the party. Programing included “Saturday” Morning Cartoons, surprise artist performances by Cage The Elephant, Glitch Mob and over 20 other artists, Watercolor Portraits, Karaoke Dokey With Okey Dokey, and more.