About BTFL
BTFL is a cultural advisory firm specializing in connecting brands with innovators and ideas. Our background and expertise is in the crafting and marketing of new experience or product launches. We advised and produced original content for a diverse set of brands, ranging from Apple and VICE Media to artists like American Authors and Cage the Elephant.
Services
Trends + Insights
Our research helps brands understand cultural context to deliver relevant and meaningful messages.
Brand Strategy
We draw from our diverse backgrounds and experiences to build overall brand positioning and marketplace strategy.
Partnership Marketing
We connect brands with the right influencers in our network to move the business or idea forward.
Updates
Through a Looking Glass — Brands and Virtual Reality
There is a lot of conversation about virtual reality (VR). The truth is most people (and brands) don’t [yet] understand the full potential and use of virtual reality, however some…
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