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About BTFL

BTFL is a cultural advisory firm specializing in connecting brands with innovators and ideas. Our background and expertise is in the crafting and marketing of new experience or product launches. We advised and produced original content for a diverse set of brands, ranging from Apple and VICE Media to artists like American Authors and Cage the Elephant.


Trends + Insights

Our research helps brands understand cultural context to deliver relevant and meaningful messages.

Brand Strategy

We draw from our diverse backgrounds and experiences to build overall brand positioning and marketplace strategy.

Partnership Marketing

We connect brands with the right influencers in our network to move the business or idea forward.


August 28, 2017 in Uncategorized

Through a Looking Glass — Brands and Virtual Reality

There is a lot of conversation about virtual reality (VR). The truth is most people (and brands) don’t [yet] understand the full potential and use of virtual reality, however some…

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August 3, 2017 in Uncategorized

The Harvard for Culture and Brands + Music

Hello WORLD(Z) – I just wanted to take a few minutes on my flight to Lollapalooza to highlight some key thoughts from a fellow industry colleague and culture marketing partner,…

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June 14, 2017 in Uncategorized

How Brands are Leveraging Music and Tech to Reach Modern Consumers

The current state of the technology industry is the proverbial wild-wild-west where anything goes. 2017: Acquisitions, replicated ideas (stolen?), and the ultimate time of the entrepreneur and thinking differently. The…

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