BTFL is a cultural advisory firm specializing in connecting brands with innovators and ideas. Our background and expertise is in the crafting and marketing of new experience or product launches. We advised and produced original content for a diverse set of brands, ranging from Apple and VICE Media to artists like American Authors and Cage the Elephant.
Trends + Insights
Our research helps brands understand cultural context to deliver relevant and meaningful messages.
We draw from our diverse backgrounds and experiences to build overall brand positioning and marketplace strategy.
We connect brands with the right influencers in our network to move the business or idea forward.
Through a Looking Glass — Brands and Virtual Reality
There is a lot of conversation about virtual reality (VR). The truth is most people (and brands) don’t [yet] understand the full potential and use of virtual reality, however some…Read More
The Harvard for Culture and Brands + Music
Hello WORLD(Z) – I just wanted to take a few minutes on my flight to Lollapalooza to highlight some key thoughts from a fellow industry colleague and culture marketing partner,…Read More